Big Data

In an article titled “Trending: The Promises and Challenges of Big Social Data” writer Lev Manovich discusses the pros and cons of big data. If you are like me, you may be wondering what big data is.

I’m glad you asked…

Big data, according to,  is “Our ability to capture, warehouse, and understand massive amounts of data is changing science, medicine, business, and technology. As our collection of facts and figures grows, so will the opportunity to find answers to fundamental questions.” Basically it is taking a large amount of internet information and trying to find connections between all of this endless data. This is a humongous ongoing task that requires a lot of time and effort for upkeep. Of course all of this information can be a big problem as the older system essentially is folding in on itself in order to create a better system. 

Like trying to find a needle in a haystack

Manovich also explains that we used to look at data in two different manners, “surface” and “deep.” They stay true to their names as surface data only skims the top and covers a wider census whereas deep goes in depth with a smaller more manageable census. Having access to all of this information can be overwhelming. However, it is not the amount of information that matters,but how different organizations utilize this data. This data can be very insightful to those that need it, but can be a pain to find.

Manovich shares that only social media sites have access to this trending information to gain better insight on their users. Ever see a weird ad on the side of your Facebook page? This mainly stems from what you search for and those around you. I am not completely familiar with the idea of big data but I do realize that it effects me in more ways than one. I believe that if effects everyone too. Through these not so subtle advertisements shown throughout major social media sites, many people may be swayed in one direction or another from the ad. Big data shows us how information is gathered to help understand society.


Mint: Your Money Management App

Have you ever looked at your bank account balance and find yourself perplexed by the low amount you see? Maybe you thought that your money management skills were better, but now you are left scratching your head. Scratch no more, because Mint is here to get you back on track! As a college senior  about to enter the scary real world, I realized it was time to manage my money better. Mint is a banking app developed by intuit, the people behind TurboTax and other helpful tools, that helps users visually see where there money is being spent and to give management tips.


Mint will help you pay your bills, show where you are spending your money, set spending limits, alert you about account activity, give you a credit score and more. Mint has a simple interface that creates an easy to use experience. Everything is mapped out in an accessible and straightforward layout. Looking at your budget, you can easily see where you have been overspending, close to overspending, and are below the budget. Like a stoplight, red means stop, yellow means slow down, and green means go. Having a visual will help many people see where they may have gone astray with their money.



Mint is a helpful start for those who need to manage their money,such as college students. It is common for college students to state that they are broke or poor. Now they can manage their savings before they hit rock bottom. The app does require you to enter your banking account information which may deter some users; however, mint will be a valuable tool to those who wish to begin better banking in an easy to use manner.



Mint is here to help! So go download that app and become a money managing master ( try saying that five times fast!….Go on…I can wait.) In the meantime, let mint assist you as you navigate your spending and saving.